Tuesday 8 March 2011

SpyFu Recon : New tool announced by "SpyFu"

SpyFu has announced their most recent tool named “SpyFu Recon”, it gives some essential organic keyword insight. For any given domain, the tool builds a huge report reflecting the domain keyword positions, changes and potential.

Let’s capture a swift look at what data is waiting for you inside:

1. Your Keyword Positions and Value – Visualized

Your SEO Dashboard consists of various visualizations of your keyword positions, clicks they drive and value they result in:
  • Amount of keywords in top search results
  • Number of unique pages that rank organically
  • Total organic clicks per month
  • Value of organic clicks per month

    2.Your Biggest Gains

    One of the most valuable section of the report is the one listing your most notable keyword standing changes: your most valuable gains in organic search as well as your most notable newly-ranked pages:
    • Biggest gains;
    • Most valuable keywords;
    • Newly ranked pages;
    • New keywords (You weren’t ranked on before);
    • Top site sections summary
    • Biggest opportunities (good keywords you are almost on top)
    • “Keywords Not Ranked On But Should Be” (keywords your direct organic competitors show up for on top but you don’t);
    • Keyword overlap in your SEO & PPC campaigns

      3. Grouping Your Keywords

      The awesome part is that the tool will categorize your keywords by the core term and create the report for keyword groups with the biggest gains: Apart from showing your already high-traffic keyword groups, the tool also lists “Keyword groups with high potential“.


      4. Your Organic Search Competitors

      The tool offers some very solid competitor insight:
      • See the list of your top organic competitors and their best keywords;
      • See keywords your competitors are good at (while you are not).

      Overall, browsing the report turned out to be an amazing experience to me as I had a chance to discover some absolutely new and promising opportunities. That being said, I’d say the tool does a great job. I’d like to hear your thoughts!

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