Wednesday 30 March 2011

+1’s: the right recommendations right when you want them—in your search results

Google is to get you the most relevant results as quickly as possible. But relevance is about relationships as well as words on webpages. That’s why we recently started to include more information from people you know—stuff they’ve shared on Twitter, Flickr and other sites—in Google search results.

Tuesday 29 March 2011

Use the AdWords Dashboard

This post is focused around outlining some of the free tools and features that Google AdWords offers but people often don’t make full use of because they forget or don’t know they are available. In the past many AdWords campaigns were monitored from within Bid Management platforms or from within Google Analytics but the new AdWords home tab is seeking to change all that.

Monday 28 March 2011

What if My Competitor Buys Spam Links to My Website?

This question has been very often discussed. Yet, we are getting back to it again and again. Let’s try to crear up some confusions?

Here’s what makes us discuss that questions again: Whiteboard Friday from SEOmoz. The question is simple: how Google finds out that a website is building spam links?

Sunday 27 March 2011

EzineArticles Traffic Update Post Panda

Early on in the aftermath of Google’s Panda algorithm update (sometimes referred to as the “Farmer” update), EzineArticles was reported to be one of the hardest hit sites. The following week, CEO Chris Knight told WebProNews, “We’ve had quite a few niche categories go up in traffic but the overall is still lower than before last Thursday.”

Saturday 26 March 2011

Old Black Hat SEO Tricks Still Work

To monitor a search engine algorithm closely, you need to operate near and over the boundaries that you know. Inevitably, you take the risk of receiving penalties from search engines.

I keep close ties to ex-clients in industries known for their less ethical approaches, just to see what does and doesn't work. Not surprisingly, all the old black hat tricks I used to play keep working.

Friday 25 March 2011

Google Panda Updates – How To Survive If Your Site Has Been Panda Slapped?

Do you know that the latest update in Google's algorithm might lead to a 50% drop in non-paid (organic) visits to your business website? This surely sounds scary for all online marketers! Called Google Panda Updates, this latest change in Google algorithm search is targeted to wipe out the presence of all sites from Google SERPs (Search Engine Result Pages) those cater ‘low-quality' content besides offering a whole bunch of promotional stuffs. This may turn catastrophic for medium and small-sized businesses operating online and banking hugely on SEO to promote their goods and services.

Thursday 24 March 2011

SEO Is Not Cookie Cutter

One thing you need to know about SEO is that it takes time to make it work. How much do you value your time? When you price out search engine optimization services and think you’re getting a great deal you might actually just be getting a great deal of headache down the road.

Wednesday 23 March 2011

SEO Is More Important And More Needed Than Ever Before

The moment there is an update in the search engine algorithms, the pessimists in the SEO industry (and the ones who do not understand the true meaning of SEO) do not miss an opportunity to declare SEO as dead. The last few algorithmic updates have raised the same kind of false alarm by some from the SEO industry.

Sunday 20 March 2011

Keys to Content Marketing Improving Search Rankings

There is a lot of debate about how creating content can help a website improve its search rankings. While some would like you to believe the “if you build it, they will come” theory, most realize that isn’t going to be the case. I could write the greatest blog post EVER tomorrow and it never see one single visitor.

Saturday 19 March 2011

How Google Destroyed the Value of Google Site Search

Do You Really Want That Indexed?

On-demand indexing was a great value added feature for Google site search, but now it carries more risks than ever. Why? Google decides how many documents make their primary index. And if too many of your documents are arbitrarily considered "low quality" then you get hit with a sitewide penalty. You did nothing but decide to trust Google & use Google products. In response Google goes out of its way to destroy your business. Awesome!

Friday 18 March 2011

Google Analytics Unveils A New User Experience

Google has just announced a new version of Google Analytics, introducing a completely new user experience. The product got a significant face lift and it now looks more enterprise-like.

The last time Google Analytics released such a major version was 1.5 years ago; but basically the release included the intelligence engine, custom variables, expanded goals, expanded mobile reporting and others.

Monday 14 March 2011

5 Top Tips for Multilingual Link-Building

Many businesses are taking advantage of the reach of the internet by creating foreign language websites to access potential clients from every corner of the world. And as with your main website, search engine optimization (SEO) is a must for each of your foreign language websites to generate regular and steady traffic – this includes link-building.

Sunday 13 March 2011

Google's Matt Cutts Talks Down Keyword Domain Names

I have long documented Google's preference toward brands, while Google has always stated that they don't really think of brand.

While not thinking of brands, someone on the Google UI team later added navigational aids to the search results promoting popular brands - highlighting the list of brands with the label "brands" before the list of links..

Saturday 12 March 2011

Who Needs Profits... When You've Got Good Rankings?

Search engine marketing is an intense game of strategy, analysis, and patience. But, it's also a game with multiple, sometimes even conflicting, goals. Depending on who you talk to you, some will tell you SEO is about rankings, while others will tell you it's about conversions. It's a classic political struggle trying to answer the question, "what will bring in the greatest profits?"

Friday 11 March 2011

Google & Bing Have Whitelists – “Exception Lists”

Google has long maintained that "the algorithm" is what controls rankings, except for sites which are manually demoted for spamming, getting hacked, delivering spyware, and so on.
At the SMX conference it was revealed that Google uses white listing:

Thursday 10 March 2011

Google are now block any Sites from Serch Results

Google announced you can now hide or block certain sites from showing up in the Google search results.

When you do a search in Google, the search results will show a new link near the “Cache” link when you click a result and then return to Google. The link that Google adds to the search results reads “Block all example.com results.” Clicking on that will allow you to block the site from showing up in the Google results.

Wednesday 9 March 2011

Google launchs the Instant Previews for Mobile

Google launched Instant Previews back in November. This is simply a feature that lets you see a preview thumbnail of a search result before you click through to view it. This gives you an idea of what it will look like at a quick glance, and gave webmasters another reason to make sure they are using an appealing site design.

Tuesday 8 March 2011

SpyFu Recon : New tool announced by "SpyFu"

SpyFu has announced their most recent tool named “SpyFu Recon”, it gives some essential organic keyword insight. For any given domain, the tool builds a huge report reflecting the domain keyword positions, changes and potential.

Monday 7 March 2011

Do you know the reason of Getting Banned on Google AdWords?

With all that is going on in the SEO world, it is easy to forget that there are things that can illicit action from Google on the paid side as well. Many companies start AdWords Campaigns without reading the guidelines and that can cause many issues down the road.

Sunday 6 March 2011

6 Ways to Structure Your SEO Team for Success

Whether you've just decided to start a search engine optimization (SEO) team, expand your current team, or are happy with what you've currently got, there's always a concern that there's a better way to deploy your existing resources in order to meet your business goals.

Friday 4 March 2011

Who are wasting Money on SEO??

"Build SEO into Your Website, Don’t Slap It on Later"

A problem i encounter regularly is the firm that builds a beautiful website – and then, weeks or months later, decides it wants to do SEO. SEO is not website window dressing. It’s not something you can slap-on after the fact and expect to make your website like a well oiled, lead generating machine. Here are five common examples of how well intended, small and midstream firms fall into a money pit by failing to consider SEO up front, before their websites are under construction.