Monday, 14 March 2011

5 Top Tips for Multilingual Link-Building

Many businesses are taking advantage of the reach of the internet by creating foreign language websites to access potential clients from every corner of the world. And as with your main website, search engine optimization (SEO) is a must for each of your foreign language websites to generate regular and steady traffic – this includes link-building.

Sunday, 13 March 2011

Google's Matt Cutts Talks Down Keyword Domain Names

I have long documented Google's preference toward brands, while Google has always stated that they don't really think of brand.

While not thinking of brands, someone on the Google UI team later added navigational aids to the search results promoting popular brands - highlighting the list of brands with the label "brands" before the list of links..

Saturday, 12 March 2011

Who Needs Profits... When You've Got Good Rankings?

Search engine marketing is an intense game of strategy, analysis, and patience. But, it's also a game with multiple, sometimes even conflicting, goals. Depending on who you talk to you, some will tell you SEO is about rankings, while others will tell you it's about conversions. It's a classic political struggle trying to answer the question, "what will bring in the greatest profits?"

Friday, 11 March 2011

Google & Bing Have Whitelists – “Exception Lists”

Google has long maintained that "the algorithm" is what controls rankings, except for sites which are manually demoted for spamming, getting hacked, delivering spyware, and so on.
At the SMX conference it was revealed that Google uses white listing:

Thursday, 10 March 2011

Google are now block any Sites from Serch Results

Google announced you can now hide or block certain sites from showing up in the Google search results.

When you do a search in Google, the search results will show a new link near the “Cache” link when you click a result and then return to Google. The link that Google adds to the search results reads “Block all example.com results.” Clicking on that will allow you to block the site from showing up in the Google results.