Old Black Hat SEO Tricks Still Work

To monitor a search engine algorithm closely, you need to operate near and over the boundaries that you know. Inevitably, you take the risk of receiving penalties from search engines.

I keep close ties to ex-clients in industries known for their less ethical approaches, just to see what does and doesn't work. Not surprisingly, all the old black hat tricks I used to play keep working.

Google Panda Updates – How To Survive If Your Site Has Been Panda Slapped?

Do you know that the latest update in Google's algorithm might lead to a 50% drop in non-paid (organic) visits to your business website? This surely sounds scary for all online marketers! Called Google Panda Updates, this latest change in Google algorithm search is targeted to wipe out the presence of all sites from Google SERPs (Search Engine Result Pages) those cater ‘low-quality' content besides offering a whole bunch of promotional stuffs. This may turn catastrophic for medium and small-sized businesses operating online and banking hugely on SEO to promote their goods and services.

SEO Is Not Cookie Cutter

One thing you need to know about SEO is that it takes time to make it work. How much do you value your time? When you price out search engine optimization services and think you’re getting a great deal you might actually just be getting a great deal of headache down the road.

SEO Is More Important And More Needed Than Ever Before

The moment there is an update in the search engine algorithms, the pessimists in the SEO industry (and the ones who do not understand the true meaning of SEO) do not miss an opportunity to declare SEO as dead. The last few algorithmic updates have raised the same kind of false alarm by some from the SEO industry.

Keys to Content Marketing Improving Search Rankings

There is a lot of debate about how creating content can help a website improve its search rankings. While some would like you to believe the “if you build it, they will come” theory, most realize that isn’t going to be the case. I could write the greatest blog post EVER tomorrow and it never see one single visitor.